The creative direction for this campaign represented our digital transformation and venturing into the unknown during the pandemic. We adapted to working from home, and provided important resources to support our consumers.
Data Driven
Used data and customer listening to reach our audiences where they’re at.
Omni Channel
Broadcasted information company wide to all levels of employees with social media, websites, email, and more.
Mobile First
Used responsive websites and apps so that our audience can access information from anywhere.
